Susan Franzen is the Founding Principal of PatternShifts, LLC, where she empowers organizations through strategy and leadership development using her innovative “double-helix” coaching approach. Previously, she served as Vice President at AXIOM Learning Solutions and spent 11 years at The University of Texas System, including as Assistant Vice Chancellor. Earlier, she founded LifeU, Inc., a national leadership consulting firm. Susan holds a Master’s in the Neuroscience of Leadership from Middlesex University and numerous professional certifications. She serves on the board of Friends of Kishwauketoe Nature Conservancy and maintains a passion for studying neuroscience and human potential.

Tim is a creative thinker and doer who works closely with creators, business, academic and organizational leaders, and change agents to incubate, challenge and advance new concepts, products, services, organizational designs and untraditional offerings. Creativity, innovation and the power of transformation sit at the center of his work and leverage design methods to allow for deep understanding, ideation, creative strategy building, activation of ideas, evaluation and evolution of plan. This methodology is effectively used to better understand “the customer”, deliver new experiences for internal and external stakeholders and design/execute and bring to life, innovative organizational ideas, strategies and offerings.